Cannes Young Lions
– Red Cross
Our shortlisted entry for the print category.
To combat the increasingly negative attitude towards refugees in the UK, we wanted to remind 16-24 year olds that refugees are people too. To do this, we used the most recognisable symbol of friendship for our target audience.
By overlaying a Facebook page onto a typical media image, we encouraged the audience to see refugees the same way they do their Facebook friends – real people with a real story.
