Creativity Can’t Wait –
Collarts
Creativity is criminally undervalued. By our schools. By our governments. Even by our families.
It’s seen as a luxury. A side hustle. Something to explore once you have the safety net of a ‘real’ career.
This meant that Collarts, the College for Creative Industries, weren’t just competing for share-of-voice against bigger and better-funded public universities, they were up against a chronic underappreciation of creativity.
So how could we make them heard?
By showing the world that Creativity Can’t Wait.
We put out a call to arms that drives urgency in the face of fear, underfunding and convenient excuses. A reminder that creativity can’t wait for the right moment - because that moment might never come.
The campaign was supported by OOH, programmatic audio and social.
