Do you play Fire or Ice? – Nike
We went above and beyond the standard retail landing page to launch Nike’s Fire and Ice football boot collections on rebelsports.com.au.
To help ADBs (all day ballers) decide between the Fire or Ice colourways, we created a 'choose your own adventure'-style quiz that accurately determined their playing style based on the choices they made throughout the game.
How we did it
We used Twine to build a branching, interactive narrative and created eight different endings – each generated by a unique combination of answers to our gameplay questions.
Each ending included a final goal score, a Fire or Ice personality result, and a match with the real-life playing style of one of four Nike players.
Users were invited to share their results on Facebook and were also given the opportunity to switch sides and view all products, without having to replay the quiz.
