Kinder Shapes Young Lives – Department of Education
We developed a new kindergarten campaign for the Victorian Department of Education, celebrating the powerful role kinder plays in a child's early development.
'Free Kinder shapes young lives' takes the familiar symbols of kinder play — squares, circles, triangles and more – and gives them deeper meaning, transforming them into life-sized portals into the world of kinder. Created with early childhood experts, each shape represents a key developmental benefit, from social skills and communication to creativity, curiosity and movement – grounded in the real, everyday moments of a child's growth.
The campaign works on two levels: driving Free Kinder enrolments among families, and supporting the workforce rollout by drawing new people to the profession and welcoming back those who'd stepped away.
