New York Festivals Torch Awards - The Project Solution
The brief from the Torch Awards was to create 60 second spot to show people how they can make a difference in others' lives through The Project Solution.
Our idea was centred around the insight that you don’t have to be a good person in order to do good things.
It secured us global finalist status along with four other teams (Japan, Malaysia, Canada and Vietnam) and bagged us a trip to New York to be mentored by the industry's finest talent, before pitching to an international jury. Whilst we weren't the Grand Winning Team, we learnt a lot about presenting our ideas, day drinking and dealing with crushing disappointment.
