Reliability Redefined – Isuzu Trucks
With their first new truck launch in 17 years, Australia’s best-selling truck brand needed to go above and beyond their already legendary reliability.
Enter ‘Reliability Redefined’, a series of films that demonstrate Isuzu’s advancements in safety, technology and comfort. Led by Shane Jacobson, we go behind the scenes at Isuzu’s testing facility to see what it takes to raise the bar in reliability. Cue a curiously familiar looking ice cream man, camouflaged crossings and a truck full of caffeine.
The films were shot at the iconic Lang Lang Proving Ground under controlled and completely unreal driving conditions, and directed by Matt Murphy through Sedona.