https://louegancreative.com Lou Egan Creative Sun, 27 Sep 2026 05:15:20 +0000 https://louegancreative.com en https://louegancreative.com/Only-Music-The-Australian-Institute-of-Music Wed, 23 Sep 2026 01:28:24 +0000 Lou Egan Creative https://louegancreative.com/Only-Music-The-Australian-Institute-of-Music Only Music – The Australian Institute of Music 'Only Music' is a brand platform built on AIM's singular, almost 60-year devotion to one thing: music. In a market full of creative generalists, it's a declaration of undivided focus – positioning AIM as the only place to turn a passion into a profession. The launch film, 'Escape the Noise', puts the audience in the shoes of a young musician navigating life's competing voices to find clarity, and belonging, at AIM. <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/1137959c0e8a1e6bc9221dd20c976726713c9969ec173040a231e9bb446f8bc4/Single-bus-stop.jpg" data-mid="252649290" border="0" src="https://freight.cargo.site/w/1000/i/1137959c0e8a1e6bc9221dd20c976726713c9969ec173040a231e9bb446f8bc4/Single-bus-stop.jpg" /> <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d9016a7fc934b94c371bca90d5fbb3940585ff491cab5fae485b4db003ab5dbc/Animation.gif" data-mid="252649286" border="0" src="https://freight.cargo.site/w/800/i/d9016a7fc934b94c371bca90d5fbb3940585ff491cab5fae485b4db003ab5dbc/Animation.gif" /> <img width="1448" height="1086" width_o="1448" height_o="1086" data-src="https://freight.cargo.site/t/original/i/39cda201ad1b09f802fa79c3c60baf7e155760666a9ee6ed1b2070700d783f91/OOH1.png" data-mid="252649670" border="0" src="https://freight.cargo.site/w/1000/i/39cda201ad1b09f802fa79c3c60baf7e155760666a9ee6ed1b2070700d783f91/OOH1.png" /> <img width="1149" height="1369" width_o="1149" height_o="1369" data-src="https://freight.cargo.site/t/original/i/9d6abd19fc2b5c18e4c553017a7b25f1d925f498c290d75dc9f8b338b2263d0d/Insta-story.png" data-mid="252649289" border="0" src="https://freight.cargo.site/w/1000/i/9d6abd19fc2b5c18e4c553017a7b25f1d925f498c290d75dc9f8b338b2263d0d/Insta-story.png" /> <img width="1086" height="1448" width_o="1086" height_o="1448" data-src="https://freight.cargo.site/t/original/i/fe7eedc341c5b14c06f50407ad085f515fb8201c885c0bfc534868645d5c1923/OOH3.png" data-mid="252649671" border="0" src="https://freight.cargo.site/w/1000/i/fe7eedc341c5b14c06f50407ad085f515fb8201c885c0bfc534868645d5c1923/OOH3.png" /> <img width="1086" height="1448" width_o="1086" height_o="1448" data-src="https://freight.cargo.site/t/original/i/774a516e94d9f839a22c45cb522cfefa81e41f6f994c8b5ca08b8a8fa6aa285e/Train-triple.png" data-mid="252649291" border="0" src="https://freight.cargo.site/w/1000/i/774a516e94d9f839a22c45cb522cfefa81e41f6f994c8b5ca08b8a8fa6aa285e/Train-triple.png" /> <img width="1086" height="1448" width_o="1086" height_o="1448" data-src="https://freight.cargo.site/t/original/i/e11dbc1ec1eb801ea5e645112a931fe9a0fd9ed361bb2d16fa79147f83a4fd35/OOh2.png" data-mid="252649672" border="0" src="https://freight.cargo.site/w/1000/i/e11dbc1ec1eb801ea5e645112a931fe9a0fd9ed361bb2d16fa79147f83a4fd35/OOh2.png" /> https://louegancreative.com/Kinder-Shapes-Young-Lives-Department-of-Education Sun, 27 Sep 2026 05:15:20 +0000 Lou Egan Creative https://louegancreative.com/Kinder-Shapes-Young-Lives-Department-of-Education Kinder Shapes Young Lives – Department of Education We developed a new kindergarten campaign for the Victorian Department of Education, celebrating the powerful role kinder plays in a child's early development. 'Free Kinder shapes young lives' takes the familiar symbols of kinder play — squares, circles, triangles and more – and gives them deeper meaning, transforming them into life-sized portals into the world of kinder. Created with early childhood experts, each shape represents a key developmental benefit, from social skills and communication to creativity, curiosity and movement – grounded in the real, everyday moments of a child's growth. The campaign works on two levels: driving Free Kinder enrolments among families, and supporting the workforce rollout by drawing new people to the profession and welcoming back those who'd stepped away. <img width="1086" height="1448" width_o="1086" height_o="1448" data-src="https://freight.cargo.site/t/original/i/9b7788ff41c961386fb5593efe7dad5869a72b9d538480d48a13ba3678b9931d/traintakeover.png" data-mid="252650899" border="0" src="https://freight.cargo.site/w/1000/i/9b7788ff41c961386fb5593efe7dad5869a72b9d538480d48a13ba3678b9931d/traintakeover.png" /> <img width="1086" height="1448" width_o="1086" height_o="1448" data-src="https://freight.cargo.site/t/original/i/11c0a92e7a4932108714e62d3e8e7b07214948db79909a6ba14414eac87a9089/road.png" data-mid="252650903" border="0" src="https://freight.cargo.site/w/1000/i/11c0a92e7a4932108714e62d3e8e7b07214948db79909a6ba14414eac87a9089/road.png" /> <img width="1448" height="1086" width_o="1448" height_o="1086" data-src="https://freight.cargo.site/t/original/i/2220db3e925cd5f233c1efc6838f0064af474345803e893745473f07a3b73b8d/melbc.png" data-mid="252650904" border="0" src="https://freight.cargo.site/w/1000/i/2220db3e925cd5f233c1efc6838f0064af474345803e893745473f07a3b73b8d/melbc.png" /> <img width="2926" height="2000" width_o="2926" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d17b32c335e9ab5d6363d0dc6f86e9d97665ad8d9b8d7f40e5ca19f45f377c76/rock-psters.jpg" data-mid="252650905" border="0" src="https://freight.cargo.site/w/1000/i/d17b32c335e9ab5d6363d0dc6f86e9d97665ad8d9b8d7f40e5ca19f45f377c76/rock-psters.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/0f6d99d4a2f4942bb1026db7e38bb0ed561842abd813342f6e8d5b1965727cb9/DETS2818_DE_KSYL_Component_1B_2026_FPL_Adshel_Mockup_WP.jpg" data-mid="252650909" border="0" src="https://freight.cargo.site/w/1000/i/0f6d99d4a2f4942bb1026db7e38bb0ed561842abd813342f6e8d5b1965727cb9/DETS2818_DE_KSYL_Component_1B_2026_FPL_Adshel_Mockup_WP.jpg" /> <img width="2354" height="1310" width_o="2354" height_o="1310" data-src="https://freight.cargo.site/t/original/i/44958abe21489664286b40294f0174f178a11595d00c0b2a867736608ab4ae7a/DFO-DE.png" data-mid="253035171" border="0" src="https://freight.cargo.site/w/1000/i/44958abe21489664286b40294f0174f178a11595d00c0b2a867736608ab4ae7a/DFO-DE.png" /> <img width="1086" height="1448" width_o="1086" height_o="1448" data-src="https://freight.cargo.site/t/original/i/744211dcde3faaf80cc1848587987febc06f5005c7aed08838353c1e5b9f831b/stairs.png" data-mid="252650901" border="0" src="https://freight.cargo.site/w/1000/i/744211dcde3faaf80cc1848587987febc06f5005c7aed08838353c1e5b9f831b/stairs.png" /> <img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/d7656c121c838543a10078fff01ac0f8b27a0aa8cb8a9780c5ecfa9b5b228fcf/melbc2.jpg" data-mid="252650906" border="0" src="https://freight.cargo.site/w/1000/i/d7656c121c838543a10078fff01ac0f8b27a0aa8cb8a9780c5ecfa9b5b228fcf/melbc2.jpg" /> <img width="1194" height="794" width_o="1194" height_o="794" data-src="https://freight.cargo.site/t/original/i/7210d89370344ff7233b18760dd3751f482bd8c52f77a3881ab50b35e0d5254f/specialbuild.png" data-mid="252650907" border="0" src="https://freight.cargo.site/w/1000/i/7210d89370344ff7233b18760dd3751f482bd8c52f77a3881ab50b35e0d5254f/specialbuild.png" /> https://louegancreative.com/Reliability-Redefined-Isuzu-Trucks Sun, 29 Mar 2026 05:50:22 +0000 Lou Egan Creative https://louegancreative.com/Reliability-Redefined-Isuzu-Trucks Reliability Redefined – Isuzu Trucks With their first new truck launch in 17 years, Australia’s best-selling truck brand needed to go above and beyond their already legendary reliability. Enter ‘Reliability Redefined’, a series of films that demonstrate Isuzu’s advancements in safety, technology and comfort. Led by Shane Jacobson, we go behind the scenes at Isuzu’s testing facility to see what it takes to raise the bar in reliability. Cue a curiously familiar looking ice cream man, camouflaged crossings and a truck full of caffeine. The films were shot at the iconic Lang Lang Proving Ground under controlled and completely unreal driving conditions, and directed by Matt Murphy through Sedona. https://louegancreative.com/Smash-your-Score-Collarts Thu, 06 Mar 2025 01:28:04 +0000 Lou Egan Creative https://louegancreative.com/Smash-your-Score-Collarts Smash your Score – Collarts Problem: Every year, students around the world are reduced to a number. In Australia, that number is the ATAR (Australian Tertiary Admission Rank). This standardised ranking system focuses on academic performance in traditional subjects such as science and maths, making it an inaccurate measure of creativity, Collarts, the Australian College of the Arts, found that this exclusionary and outdated policy was causing creative talent to fall through the cracks – they couldn't even apply. Idea: In a groundbreaking move, we abolished the ATAR score barrier to entry. Because creativity can't be calculated. On ATAR release day, we hijacked the national conversation, announcing we'd replaced the outdated ATAR system with a more progressive admission policy that values passion, talent and individuality. Our supporting film saw students use their tools of creativity to physically destroy their ATAR numbers, shattering misconceptions and changing the conversation – paving the way forward for the class of 2025. &nbsp; Results: The campaign achieved outstanding media outputs, securing 111 pieces of coverage across key platforms. As a result, Collarts saw a 386% YoY uplift in first and second preferences, 35% uplift in Year 12 applications and 14% increase in direct applications outside of our target market. <img width="1982" height="1406" width_o="1982" height_o="1406" data-src="https://freight.cargo.site/t/original/i/0ef5895876ef98f6cdd5f470a33cf1166638c957d25e38d10584f65eb9959910/Screenshot-2026-03-27-at-4.03.22PM.png" data-mid="246562493" border="0" src="https://freight.cargo.site/w/1000/i/0ef5895876ef98f6cdd5f470a33cf1166638c957d25e38d10584f65eb9959910/Screenshot-2026-03-27-at-4.03.22PM.png" /> https://louegancreative.com/Creativity-Can-t-Wait-Collarts Fri, 05 Jan 2024 04:47:51 +0000 Lou Egan Creative https://louegancreative.com/Creativity-Can-t-Wait-Collarts Creativity Can’t Wait – Collarts Creativity is criminally undervalued. By our schools. By our governments. Even by our families. It’s seen as a luxury. A side hustle. Something to explore once you have the safety net of a ‘real’ career.This meant that Collarts, the College for Creative Industries, weren’t just competing for share-of-voice against bigger and better-funded public universities, they were up against a chronic underappreciation of creativity. So how could we make them heard? By showing the world that Creativity Can’t Wait. We put out a call to arms that drives urgency in the face of fear, underfunding and convenient excuses. A reminder that creativity can’t wait for the right moment - because that moment might never come. The campaign was supported by OOH, programmatic audio and social. <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/3c456f18ac2d5479187465a3d8f0f4e202ed252d83d3ea88e620e0df01e4f628/Social_CCW_Grind.jpeg" data-mid="200801936" border="0" src="https://freight.cargo.site/w/900/i/3c456f18ac2d5479187465a3d8f0f4e202ed252d83d3ea88e620e0df01e4f628/Social_CCW_Grind.jpeg" /> <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/1ff5005a9d12d44e4842bdbdbebc912a51e0de83ea848b44dcd3eed4f3049547/Social_CCW_Phase.jpeg" data-mid="200801935" border="0" src="https://freight.cargo.site/w/700/i/1ff5005a9d12d44e4842bdbdbebc912a51e0de83ea848b44dcd3eed4f3049547/Social_CCW_Phase.jpeg" /> <img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/5d2bd83d192f3c4b4d74f7b3cd73a53970d17262ca51307c012a9dee94446a26/tmp_0d8502f7-d71f-499f-b371-c00507f4ab0d.jpeg" data-mid="200801937" border="0" src="https://freight.cargo.site/w/1000/i/5d2bd83d192f3c4b4d74f7b3cd73a53970d17262ca51307c012a9dee94446a26/tmp_0d8502f7-d71f-499f-b371-c00507f4ab0d.jpeg" /> <img width="5000" height="3335" width_o="5000" height_o="3335" data-src="https://freight.cargo.site/t/original/i/bdc0de3be6755d83fc6a66361eb8af30a3752d673cecc72468ab751420ca8832/MicrosoftTeams-image-16.png" data-mid="200801938" border="0" src="https://freight.cargo.site/w/1000/i/bdc0de3be6755d83fc6a66361eb8af30a3752d673cecc72468ab751420ca8832/MicrosoftTeams-image-16.png" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/c99ecb3d4d6b6e533c12b7f1140ff209c20e43e877c97419a7956780a6ee4af7/0000140211-03405.01.11-1435_Sydney_Rd_-_I-VIC-013949891.jpg" data-mid="200802409" border="0" src="https://freight.cargo.site/w/1000/i/c99ecb3d4d6b6e533c12b7f1140ff209c20e43e877c97419a7956780a6ee4af7/0000140211-03405.01.11-1435_Sydney_Rd_-_I-VIC-013949891.jpg" /> <img width="682" height="1108" width_o="682" height_o="1108" data-src="https://freight.cargo.site/t/original/i/1ce70038db9c730d60c39f5a93d154fe51ee552d9d5dde60fcee04b2dc8fea60/Screen-Shot-2024-01-05-at-4.16.43-pm.png" data-mid="200802550" border="0" src="https://freight.cargo.site/w/682/i/1ce70038db9c730d60c39f5a93d154fe51ee552d9d5dde60fcee04b2dc8fea60/Screen-Shot-2024-01-05-at-4.16.43-pm.png" /> <img width="682" height="1094" width_o="682" height_o="1094" data-src="https://freight.cargo.site/t/original/i/0ee6c4561c59b9fb19e6fc109cbc301b5d07ae5d9be223045917cb22e295d4b6/Screen-Shot-2024-01-05-at-4.17.34-pm.png" data-mid="200802551" border="0" src="https://freight.cargo.site/w/682/i/0ee6c4561c59b9fb19e6fc109cbc301b5d07ae5d9be223045917cb22e295d4b6/Screen-Shot-2024-01-05-at-4.17.34-pm.png" /> <img width="684" height="1106" width_o="684" height_o="1106" data-src="https://freight.cargo.site/t/original/i/39c0e3307a549fba64a6a2cf7243dc70bad084509b7e2840c71b7c32c5c08031/Screen-Shot-2024-01-05-at-4.16.59-pm.png" data-mid="200802552" border="0" src="https://freight.cargo.site/w/684/i/39c0e3307a549fba64a6a2cf7243dc70bad084509b7e2840c71b7c32c5c08031/Screen-Shot-2024-01-05-at-4.16.59-pm.png" /> https://louegancreative.com/Whatever-Home-Means-to-You-Dennis-Family-Homes Thu, 06 Mar 2025 01:58:09 +0000 Lou Egan Creative https://louegancreative.com/Whatever-Home-Means-to-You-Dennis-Family-Homes Whatever Home Means to You – Dennis Family Homes Dennis Family Homes has launched a new brand platform&nbsp; developed with long-term agency partner, Fenton Stephens. Spearheaded by a suite of TVCs,&nbsp;'Whatever Home Means to You’ explores the changing nature of Australian homeowners and how their needs and wants are changing too. The campaign captures and highlights what we know so well, that ‘home’ means something different to everyone. It’s more than just a roof over our heads. It’s our sanctuary, our workplace and an expression of who we are. The launch commercials were directed by Prad Sen at Truce Films, with stills by Tom Franks. https://louegancreative.com/No-Turning-Back-Nike Sun, 15 Sep 2019 05:19:18 +0000 Lou Egan Creative https://louegancreative.com/No-Turning-Back-Nike No Turning Back – Nike Nike Pacific's first local campaign in 13 years, 'No Turning Back' was a call to arms to destroy the easy way out. To support the campaign, we developed personalised creative for local Nike athletes like Moana Hope, Patrick Cripps and Darcy Vesco. We conducted interviews to gain insights into the challenges and background of each athlete. We then used these findings to determine their 'easy way out', whether it was giving into homesickness, letting an injury end their career or choosing sleep over 5am training sessions. <img width="1200" height="349" width_o="1200" height_o="349" data-src="https://freight.cargo.site/t/original/i/7f5e7d8ef93e9d335464f3790e516e15e7dcccbce57c20d918b7b18dac513cd3/Image-1.png" data-mid="50615776" border="0" src="https://freight.cargo.site/w/1000/i/7f5e7d8ef93e9d335464f3790e516e15e7dcccbce57c20d918b7b18dac513cd3/Image-1.png" /> <img width="640" height="308" width_o="640" height_o="308" data-src="https://freight.cargo.site/t/original/i/240935b6b0b66c2d14b6ab7106454a3cc501443c7c595b454e2e725124de7336/TNB-3.gif" data-mid="56335393" border="0" src="https://freight.cargo.site/w/640/i/240935b6b0b66c2d14b6ab7106454a3cc501443c7c595b454e2e725124de7336/TNB-3.gif" /> <img width="3986" height="1152" width_o="3986" height_o="1152" data-src="https://freight.cargo.site/t/original/i/46609477340fe1247dbeb99bd210c60fe05a584e18175174564169cb4d68a4fe/Screen-Shot-2017-06-22-at-12.24.31-pm.png" data-mid="52557824" border="0" src="https://freight.cargo.site/w/1000/i/46609477340fe1247dbeb99bd210c60fe05a584e18175174564169cb4d68a4fe/Screen-Shot-2017-06-22-at-12.24.31-pm.png" /> <img width="3976" height="1150" width_o="3976" height_o="1150" data-src="https://freight.cargo.site/t/original/i/bfb5184083f79b3d296e4810a1bb747c0e79ff6b551e5e3afa54ec328df5f885/Image-2.png" data-mid="50615777" border="0" src="https://freight.cargo.site/w/1000/i/bfb5184083f79b3d296e4810a1bb747c0e79ff6b551e5e3afa54ec328df5f885/Image-2.png" /> Socceroos vs. Brazil We also gave the Socceroos the No Turning Back treatment and lit up the MCG with their campaign creative for their international friendly against Brazil. <img width="3530" height="1021" width_o="3530" height_o="1021" data-src="https://freight.cargo.site/t/original/i/255d0e797f2dac6df5451e52c95d85447772dfa204957f1cbf7105ee86338c44/Image-7.png" data-mid="50615783" border="0" src="https://freight.cargo.site/w/1000/i/255d0e797f2dac6df5451e52c95d85447772dfa204957f1cbf7105ee86338c44/Image-7.png" /> <img width="3530" height="1021" width_o="3530" height_o="1021" data-src="https://freight.cargo.site/t/original/i/919cbc8f8779859737e01bf29808db3d5495a2e9f2d1d4ca2f7cb2eb27229ec2/Image-6.png" data-mid="50615782" border="0" src="https://freight.cargo.site/w/1000/i/919cbc8f8779859737e01bf29808db3d5495a2e9f2d1d4ca2f7cb2eb27229ec2/Image-6.png" /> <img width="3530" height="1021" width_o="3530" height_o="1021" data-src="https://freight.cargo.site/t/original/i/84e8f33b4426bd2f76520e64a1980b6a74549b843c1880f4cc9c24db3e9de9ca/Image-8.png" data-mid="50615784" border="0" src="https://freight.cargo.site/w/1000/i/84e8f33b4426bd2f76520e64a1980b6a74549b843c1880f4cc9c24db3e9de9ca/Image-8.png" /> <img width="3530" height="1021" width_o="3530" height_o="1021" data-src="https://freight.cargo.site/t/original/i/344df5e9920e3473c25ca328e68f9d8a6f4b76b82e30e861814e87760f949715/Leckie.png" data-mid="52558295" border="0" src="https://freight.cargo.site/w/1000/i/344df5e9920e3473c25ca328e68f9d8a6f4b76b82e30e861814e87760f949715/Leckie.png" /> <img width="1250" height="832" width_o="1250" height_o="832" data-src="https://freight.cargo.site/t/original/i/b9874f0f17fb168065678d5692ff45542fc948af02e06a448b93a465bc337327/Image-3-bigger.png" data-mid="55671040" border="0" src="https://freight.cargo.site/w/1000/i/b9874f0f17fb168065678d5692ff45542fc948af02e06a448b93a465bc337327/Image-3-bigger.png" /> <img width="1250" height="833" width_o="1250" height_o="833" data-src="https://freight.cargo.site/t/original/i/21d8a8a9a3af3d5a8ad86d6028579ae05474d53a6637ea667cc7078488b54fd3/Image-4-bigger.png" data-mid="55671081" border="0" src="https://freight.cargo.site/w/1000/i/21d8a8a9a3af3d5a8ad86d6028579ae05474d53a6637ea667cc7078488b54fd3/Image-4-bigger.png" /> <img width="1598" height="897" width_o="1598" height_o="897" data-src="https://freight.cargo.site/t/original/i/7e3093571601ebcb48bc6cf35ca0b8eda3e8c12011cef8855b70bae67da77d3d/Capture3.PNG" data-mid="51502161" border="0" src="https://freight.cargo.site/w/1000/i/7e3093571601ebcb48bc6cf35ca0b8eda3e8c12011cef8855b70bae67da77d3d/Capture3.PNG" /> <img width="1601" height="904" width_o="1601" height_o="904" data-src="https://freight.cargo.site/t/original/i/0d991e162c9984308fe37f15be07ff401813a6ac45fb6c63950fe3f3d428dd6f/Capture5.PNG" data-mid="51502165" border="0" src="https://freight.cargo.site/w/1000/i/0d991e162c9984308fe37f15be07ff401813a6ac45fb6c63950fe3f3d428dd6f/Capture5.PNG" /> Nike Football Presents: No Turning Back The Socceroos creative also took centre stage at Nike Football Presents: No Turning Back, where the team turned up in person to sign limited edition prints of their NTB designs. Taking place at a converted aeroplane hangar at Essendon Airport, this underground futsal tournament had everything from boot testing, DJs and VR gaming to free Nando's, a full orchestra and a private jet.As well as providing a slick real-time scoring system, we delivered a personalised SMS to teams after every game, linking to their very own highlights video. <img width="999" height="711" width_o="999" height_o="711" data-src="https://freight.cargo.site/t/original/i/caab675bff0b7ec3159abe58ab3c919125bc8f21b8815334c08288c761b1f604/Image-9.jpg" data-mid="50615785" border="0" src="https://freight.cargo.site/w/999/i/caab675bff0b7ec3159abe58ab3c919125bc8f21b8815334c08288c761b1f604/Image-9.jpg" /> <img width="993" height="664" width_o="993" height_o="664" data-src="https://freight.cargo.site/t/original/i/8671e1c185404bd3cc72a3810f3ff5d87743fecb49b9e2b37f28dd877fbb87e6/9r.png" data-mid="51501857" border="0" src="https://freight.cargo.site/w/993/i/8671e1c185404bd3cc72a3810f3ff5d87743fecb49b9e2b37f28dd877fbb87e6/9r.png" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/254a25658efd3daf3359462ae61b303bffaf5a20b268bae177225a753138a9b9/13.4r.jpg" data-mid="51502155" border="0" src="https://freight.cargo.site/w/1000/i/254a25658efd3daf3359462ae61b303bffaf5a20b268bae177225a753138a9b9/13.4r.jpg" /> <img width="1000" height="1333" width_o="1000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/afeec7ee515f4fac1937dd96b9bb748cd284dfdef1dee0a23fba2593e870d8f1/13.8r.jpg" data-mid="51502157" border="0" src="https://freight.cargo.site/w/1000/i/afeec7ee515f4fac1937dd96b9bb748cd284dfdef1dee0a23fba2593e870d8f1/13.8r.jpg" /> <img width="412" height="677" width_o="412" height_o="677" data-src="https://freight.cargo.site/t/original/i/97d7670f3fb025c69233ea6aba361df324956d37d912ae4a06358a63245db31e/SMS.JPG" data-mid="52557508" border="0" src="https://freight.cargo.site/w/412/i/97d7670f3fb025c69233ea6aba361df324956d37d912ae4a06358a63245db31e/SMS.JPG" /> <img width="1000" height="782" width_o="1000" height_o="782" data-src="https://freight.cargo.site/t/original/i/47b7d580532769dfacdb03f8ddb54b055f085e3f37d36e64013fb7774b7f229a/12r.png" data-mid="51502152" border="0" src="https://freight.cargo.site/w/1000/i/47b7d580532769dfacdb03f8ddb54b055f085e3f37d36e64013fb7774b7f229a/12r.png" /> Event results The event went #NTBLIVE on @NIKEFOOTBALL Insta and Snapchat, racking up 338K double-taps. The insta stories got at least 1.4 million views per post, 9.6 million in total. Insta Live was viewed by 102K ADBs across the world, in the moment. Snapchat racked up over 206K views. https://louegancreative.com/NRCbot-Nike Sun, 15 Sep 2019 05:32:43 +0000 Lou Egan Creative https://louegancreative.com/NRCbot-Nike NRCbot – Nike Pacific To amplify the No Turning Back local campaign, we worked with Nike Running to hold a night run that was part amazing race, part escape room. The Sydney course consisted of eight secret city checkpoints, each with three clues of varying difficulty. Our challenge was to find a seamless and innovative way for runners to trigger and receive clues – something that would elevate the event and give them an epic running experience. What we did Using artificial intelligence and natural language processing, we built NRCbot, an SMS chatbot that could understand and respond to English phrases. In a world first for Nike, 50 teams of four runners interacted with NRCbot to unlock clues, navigate the race and find their way to the finish line. <img width="682" height="680" width_o="682" height_o="680" data-src="https://freight.cargo.site/t/original/i/d8f1c452553c793248003d8574c6772dcdc213cfa9851bd3ee7e6af7a26d8554/Large2.JPG" data-mid="52559101" border="0" src="https://freight.cargo.site/w/682/i/d8f1c452553c793248003d8574c6772dcdc213cfa9851bd3ee7e6af7a26d8554/Large2.JPG" /> <img width="678" height="682" width_o="678" height_o="682" data-src="https://freight.cargo.site/t/original/i/5a429fafe712d10c345afbc538a839726ef635b87813bbd0d0c8e9236cd49f1e/Large1.JPG" data-mid="52559262" border="0" src="https://freight.cargo.site/w/678/i/5a429fafe712d10c345afbc538a839726ef635b87813bbd0d0c8e9236cd49f1e/Large1.JPG" /> To streamline the race experience, we built an app that determined when teams arrived at each checkpoint and automatically triggered their first clue for the next location. <img width="2000" height="1239" width_o="2000" height_o="1239" data-src="https://freight.cargo.site/t/original/i/21a78031bbcf885ab1e53f9f9d065cdb10308074252068b11c3d99ade755199a/2017.07.27_NIKE_NO_TURNING_BACK_EVENT_26.jpg" data-mid="52558529" border="0" src="https://freight.cargo.site/w/1000/i/21a78031bbcf885ab1e53f9f9d065cdb10308074252068b11c3d99ade755199a/2017.07.27_NIKE_NO_TURNING_BACK_EVENT_26.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d67baf19941f857c011aef70d158e9f85d362cc907efdd31a36007da45c43e3c/NRC-NTB-2.jpg" data-mid="52558531" border="0" src="https://freight.cargo.site/w/1000/i/d67baf19941f857c011aef70d158e9f85d362cc907efdd31a36007da45c43e3c/NRC-NTB-2.jpg" /> As well as allowing NRCbot to tell runners how far they were from the next checkpoint, the app enabled us to track and notify teams if they were heading in the wrong direction. And we didn’t stop there. NRCbot could also tell them how to find the nearest toilet, where to get water, what to do if they were hurt and what to do if they felt tired or demotivated. It even had responses to off-topic questions – and wasn’t afraid to come back with a bit of sass. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/26a2b9f84ca17a3187f249fea3278b9491bdb0750c01ee188a559fe2ff402c94/NRC-NTB-1.jpg" data-mid="52558530" border="0" src="https://freight.cargo.site/w/1000/i/26a2b9f84ca17a3187f249fea3278b9491bdb0750c01ee188a559fe2ff402c94/NRC-NTB-1.jpg" /> <img width="300" height="531" width_o="300" height_o="531" data-src="https://freight.cargo.site/t/original/i/71559f750bb7a0710fd2dd33081c29729803885984849bd9d6ce905e40432338/image0-2.gif" data-mid="63830497" border="0" src="https://freight.cargo.site/w/300/i/71559f750bb7a0710fd2dd33081c29729803885984849bd9d6ce905e40432338/image0-2.gif" /> In addition to building the chatbot and app, we wrote the clues that were delivered by athletes including Gen LaCaze and Madi Robinson, and created visual clues that were sent by NRCbot. <img width="1323" height="998" width_o="1323" height_o="998" data-src="https://freight.cargo.site/t/original/i/1988e524ff35de602c53d945a0054b2f91c532cf893d06eb11b146cf04d40472/Square.png" data-mid="52559288" border="0" src="https://freight.cargo.site/w/1000/i/1988e524ff35de602c53d945a0054b2f91c532cf893d06eb11b146cf04d40472/Square.png" /> <img width="300" height="531" width_o="300" height_o="531" data-src="https://freight.cargo.site/t/original/i/312aaeab6800afdae83f4653505a89d3a707c5ef6c9aa31cbbde3735bf789101/image1.gif" data-mid="63830496" border="0" src="https://freight.cargo.site/w/300/i/312aaeab6800afdae83f4653505a89d3a707c5ef6c9aa31cbbde3735bf789101/image1.gif" /> How we did it The chatbot was powered by Amazon Lex, providing deep learning functionalities and natural language processing. We trained the bot to understand over 100 phrases that participants might use throughout the race. We used Twilio’s Programmable SMS service to send and receive text messages. We built an iPhone app in React Native. The application was sideloaded onto 50 phones where it resided in the background, notifying a central database of location changes every two seconds. We created a dashboard in React to orchestrate the event entirely using serverless technologies. Various AWS services were combined to achieve this, including AWS Lambda, AWS API Gateway, and Amazon DynamoDB. The dashboard featured a live map, which allowed us to track the teams in real time and automatically trigger message sends at key locations. The race journey The teams arrived at Sydney’s Carriageworks with no idea of what they were about to take on. After picking up their race kits, they headed to the Get Connected bar – where all was revealed. Each team was given a personalised N+RC phone and invited to start interacting with NRCbot. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d57b04ac9a38d7a9873315a210728d38e4e2adce83d9ee3c8905cf91399ec81b/NRC-NTB-3.jpg" data-mid="52558828" border="0" src="https://freight.cargo.site/w/1000/i/d57b04ac9a38d7a9873315a210728d38e4e2adce83d9ee3c8905cf91399ec81b/NRC-NTB-3.jpg" /> <img width="2000" height="1261" width_o="2000" height_o="1261" data-src="https://freight.cargo.site/t/original/i/8267cf59fd51b82c42624be1ae36c4b938ac6d38bd667df0d7de8ba5bd67a382/2017.07.27_NIKE_NO_TURNING_BACK_EVENT_13.jpg" data-mid="52558528" border="0" src="https://freight.cargo.site/w/1000/i/8267cf59fd51b82c42624be1ae36c4b938ac6d38bd667df0d7de8ba5bd67a382/2017.07.27_NIKE_NO_TURNING_BACK_EVENT_13.jpg" /> A video message from a Nike marquee athlete got teams ready to run and the first clue was released – signalled by a chorus of message tones. The teams had to solve the first checkpoint clue in order to escape Carriageworks, before heading out into the night with only NRCbot’s messages to guide them.<img width="980" height="625" width_o="980" height_o="625" data-src="https://freight.cargo.site/t/original/i/dc8ca04b503ee24183d8076e8e62a1e9e1a84f6fd8f4ea52b16c0e4ebecf8a4d/Map-gif.gif" data-mid="50616050" border="0" src="https://freight.cargo.site/w/980/i/dc8ca04b503ee24183d8076e8e62a1e9e1a84f6fd8f4ea52b16c0e4ebecf8a4d/Map-gif.gif" /> Their reward for embracing the unknown and reaching the finish line? An epic celebration at the MCA’s stunning Sculpture Terrace.<img width="1368" height="681" width_o="1368" height_o="681" data-src="https://freight.cargo.site/t/original/i/ce34b11a5fae8f81ea772315a98ec888d02ab0191b1f6968b6fed88ece19d947/Largeparty.JPG" data-mid="52559102" border="0" src="https://freight.cargo.site/w/1000/i/ce34b11a5fae8f81ea772315a98ec888d02ab0191b1f6968b6fed88ece19d947/Largeparty.JPG" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/bcd0ef35e1a7ff215fca703afdd91ab4a6f170b8bbf55f4aceb6433017badc53/Image-8.jpg" data-mid="50616048" border="0" src="https://freight.cargo.site/w/1000/i/bcd0ef35e1a7ff215fca703afdd91ab4a6f170b8bbf55f4aceb6433017badc53/Image-8.jpg" /> <img width="1080" height="2164" width_o="1080" height_o="2164" data-src="https://freight.cargo.site/t/original/i/c21ec0a15a42419b76ee15b4449aea7a131bd3c2dffce904a24d09c38dcf0e8c/Image-7.jpg" data-mid="50616047" border="0" src="https://freight.cargo.site/w/1000/i/c21ec0a15a42419b76ee15b4449aea7a131bd3c2dffce904a24d09c38dcf0e8c/Image-7.jpg" /> https://louegancreative.com/Christmas-with-Alzheimer-s-WAA Sun, 15 Sep 2019 05:41:58 +0000 Lou Egan Creative https://louegancreative.com/Christmas-with-Alzheimer-s-WAA Christmas with&nbsp; Alzheimer's – WAA With unfamiliar faces, changes in routine and noisy celebrations, Christmas is an especially confusing and stressful time for those with dementia. So we created an agency Christmas card that simulated the sense of confusion that dementia sufferers feel over the festive period – and got the Alzheimer's Society on board to raise awareness and much-needed donations. <img width="700" height="889" width_o="700" height_o="889" data-src="https://freight.cargo.site/t/original/i/e131700a8b8a6e64661bf7a7f4fc076552419de9fd0e4cc2828d92f082d24621/8539_001_waa_christmas_easter_egg_photos_8_0.jpg" data-mid="50616380" border="0" src="https://freight.cargo.site/w/700/i/e131700a8b8a6e64661bf7a7f4fc076552419de9fd0e4cc2828d92f082d24621/8539_001_waa_christmas_easter_egg_photos_8_0.jpg" /> <img width="782" height="977" width_o="782" height_o="977" data-src="https://freight.cargo.site/t/original/i/f595efa57868f434aedc04b257cdfaaecd80fc98e8fca5c861240a67b190e30c/Image-2.jpg" data-mid="50616236" border="0" src="https://freight.cargo.site/w/782/i/f595efa57868f434aedc04b257cdfaaecd80fc98e8fca5c861240a67b190e30c/Image-2.jpg" /> <img width="816" height="797" width_o="816" height_o="797" data-src="https://freight.cargo.site/t/original/i/96df3c5118632a54692c696b5c5ce4495e63b0e4fedfa416ffd079bad5bd3262/Image-3.jpg" data-mid="50616237" border="0" src="https://freight.cargo.site/w/816/i/96df3c5118632a54692c696b5c5ce4495e63b0e4fedfa416ffd079bad5bd3262/Image-3.jpg" /> https://louegancreative.com/Cannes-Young-Lions-Red-Cross Sun, 20 Oct 2019 06:45:35 +0000 Lou Egan Creative https://louegancreative.com/Cannes-Young-Lions-Red-Cross Cannes Young Lions – Red Cross Our shortlisted entry for the print category. To combat the increasingly negative attitude towards refugees in the UK, we wanted to remind 16-24 year olds that refugees are people too. To do this, we used the most recognisable symbol of friendship for our target audience. By overlaying a Facebook page onto a typical media image, we encouraged the audience to see refugees the same way they do their Facebook friends – real people with a real story. <img width="1063" height="751" width_o="1063" height_o="751" data-src="https://freight.cargo.site/t/original/i/4af9042036144526b6a394829ed9262cfd06cfd79cf222e2d65eb547366f751c/Image-1.png" data-mid="53010545" border="0" src="https://freight.cargo.site/w/1000/i/4af9042036144526b6a394829ed9262cfd06cfd79cf222e2d65eb547366f751c/Image-1.png" />